In an era where digital tools and artificial intelligence are reshaping financial advice, the role of ethics and trust has never been more critical. This session, led by Dr Michelle Cull, will explore the evolving ethical landscape in financial advice, focusing on the intersection of technology, trust, and professional responsibility.

Drawing on the latest research and case studies, Dr Cull will examine the fundamental characteristics of trust in financial relationships and the ethical dilemmas including those posed by emerging digital tools and AI-driven decision-making. Attendees will gain insights into the major ethical challenges confronting financial professionals and practical strategies for ensuring compliance with the Financial Planners and Advisers Code of Ethics.

By engaging with ethical frameworks, reviewing key literature, and analysing contemporary case studies, this session will provide financial professionals with a roadmap to navigate the complexities of ethical decision-making in the digital age. Don’t miss this opportunity to strengthen your ethical practice and safeguard client trust in an increasingly tech-driven world.